The Hoodoo Story

It’s the same old story: Boy meets girl.

Boy cooks for girl.

Girl loves cooking—and is very impressed by the nutritional value of Boy’s homemade spice blend.

—That’s when it takes a turn more interesting.

What started as a simple mix of bold flavor turned into something more: a blend of John’s love for custom seasonings and Dawn’s expertise as a registered dietitian focused on the health benefits of clean herbs and spices. Together, they blended into a beautiful combination of flavor and function.

We took our favorite recipes and leveled them up with pure, thoughtfully sourced organic ingredients—creating bold, crave inducing blends with real function. The perfect partner to the organic and health conscious meals you’re already preparing.

Each recipe is rich in antioxidants and anti-inflammatories to help boost resilience and support overall wellness. It’s an everyday dose of flavor and function for the way we want to eat, live, and feel now.